Discover how consumer behavior insights reveal what drives purchase decisions during the 2025 holiday season, and how brands can align pricing, convenience, and trust to win with modern shoppers.

Millennials are entering midlife with evolving priorities that redefine consumption, loyalty, and values. Learn how Millennial consumer insights can help brands stay relevant and build trust across categories.

Apparel shopping is more than a reflection of fashion preferences. It is a window into how consumers make decisions, allocate budgets,...

Every September, brands across the United States launch Hispanic Heritage Month campaigns. Shelves fill with themed packaging, and social...

Walk through any supermarket aisle in 2025 and you’ll see it. Hot sauces from across Latin America, beauty products catering to...

At DataSense, we believe market intelligence should reflect the real people driving today’s economy. In 2025, there’s no better example...

At DataSense, we believe great strategy begins with understanding real human behavior. That’s why we’re constantly monitoring how U.S....

Gen Z is not just a new generation of consumers, it is a cultural shift with long-term impact on the food and beverage industry. Born...