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Get the 2026 Consumer Behavior Outlook

Discover the key trends shaping U.S. consumer behavior in 2026 and and what they mean for product, brand, and innovation teams.

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Inside the Outlook

What consumer expectations in 2026 mean for product, packaging, and messaging decisions
The role of Latino consumers in shaping mainstream preferences and loyalty
Why premiumization remains resilient in pet care and care-driven categories
How digital convenience and “relevant personalization” impact retention and repeat purchase

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